Lili Bermuda launches new perfume
Lili Bermuda, Bermuda’s exclusive perfume line, has launched its first new fragrance in two years. It’s called Calypso and features the scents of Bermuda loquat, seagrass and neroli.The fragrance, in its signature clear-glass, ribbon-tied bottle, is now available to the public, sold exclusively at The Bermuda Perfumery in St George’s and retail locations Island-wide.“Calypso is fresh, dynamic and youthful — a fruity fusion of Bermuda scents, part of our unisex Water Collection alongside South Water and Fresh Water,” said perfumer Isabelle Ramsay-Brackstone who crafted the fragrance at The Bermuda Perfumery.“People who are open-minded, easy-going and passionate about a life of freedom and expression will cherish Calypso. With intrinsically Bermudian scents of loquats, seagrass and neroli, this fragrance is universal, well-suited for spring and summer celebrations like sunset cruises, open air concerts and mostly our beloved Cup Match weekend.”This is the first fragrance launch since the Lili Bermuda line won international acclaim with segments on The View, The Bachelorette and CBS This Morning.The travel writer Peter Greenberg brought worldwide attention to Lili Bermuda when he named The Bermuda Perfumery as the best place in the world to buy perfume.“We are very pleased to continue our wonderful relationship with a world class fragrance line,” said Jim Leamy, A.S. Cooper & Sons vice president and general merchandise manager. “Isabelle is a visionary in the world of fragrance and we are thrilled she chose A.S. Cooper & Sons as the place to debut Calypso.”Mrs. Ramsay-Brackstone added: “Bermuda — its style, its people, its aromas — is the inspiration of Calypso and this is a way to give back to the Island I love.”For buyers overseas, Calypso is now available for purchase online at LiliBermuda.com. Online orders are filled at The Bermuda Perfumery with a hand tied ribbon and then shipped from the St. George’s Post Office.There’s a unique buying opportunity for customers who visit the A.S. Cooper main store tomorrow.From 12:30pm to 2:00pm only, A.S. Cooper will host “90 Minutes of Calypso”. Every guest to purchase Calypso during that time will receive a travel size atomiser and a full-sized Calypso body lotion.