A health business won the top prize in a Christmas window display competition — even though it does not have a store.

Wild Herbs and Plants of Bermuda, based in the East End but without a physical location, was loaned a window by the Bermuda Economic Development Corporation so that it could take part in the St George’s Christmas Window Display Competition.

It was voted best overall in the contest and was awarded the Rotary Trophy and a $350 cash prize.

Doreen Williams-James, of Wild Herbs and Plants of Bermuda, said: “We are thrilled to have won best overall in this year’s contest.

“The holiday season is a great way for us to make the store a beautiful place to visit and shop.”

The competition was organised by the BEDC, St George’s Rotary Club and the Corporation of St George.

Davison’s of Bermuda, on Somers Wharf, was judged the most creative entrant, while Saltwater Jewellery Designs on Water Street won the people’s choice prize.

Dennis Carter, the micro, small and medium enterprise officer for BEDC, said: “The window competition is a fun way to showcase the creativity of area businesses.

Mr Carter explained: “It’s nice to be able to reward those businesses that make an extra effort to decorate their stores, which helps to improve the festive atmosphere and shopping experience of the town.”

Ricki Lee Pitcher, the president of the St George’s Rotary Club, said: “The contestants have done a great job decorating their window spaces.”

Ms Pitcher said: “It’s a beautiful tradition that I’d love to see more businesses take interest in.

She added: “It definitely adds to the Christmas ambience of the Olde Towne.”