Logic and CellOne are now a unified brand known as One Communications.

The new name was revealed today as the business opened a new retail store on Church Street, opposite City Hall.

“Our goal is to be the leading provider of these services in Bermuda. We know as a company we are not there yet. So we are kicking off a ‘plus $20 million’ investment programme, a new network infrastructure,” said Frank Amaral, chief executive officer of One Communications.

“Part of that is hundreds of miles of fibre cabling across the island that will dramatically improve reliability and speeds for home internet service.”

He said the company was “on the verge of making some huge improvements”, including better customer service and faster data speeds.

“We are doing a total revamp of our TV product. We also continue to roll out our 4G LTE network, which is already providing customers with ultra fast data speeds on their smartphones.”

Mr Amaral added: “We also have a huge plan around customer care. So when you come to our store or when you call in on the phone, we are in the process of hiring more customer facing staff. We are investing in more training, new systems and revamping our processes so things work better.”

Mr Amaral acknowledged the company still has work to do with its network investments and customer service.

“Changes of this magnitude will not happen overnight and there will be a planned roll-out of all service improvements over the coming months. We will be making sure that we communicate our plans with all our customers.”

The retail store will provide technical assistance for customers, and demonstrate TV and internet services provided by One Communications. There is also a new website at www.onecomm.bm.

One Communications’ payment and service centre is on Victoria Street.

In a statement the company noted that internet speeds for homes and small business customers currently “top out at 25mbps”, but with new fibre investment these will increase dramatically and be more reliable.