A PR firm is to deliver a talk on effective use of social media and digital channels to boost marketing.

Liz Tee, managing director of Troncossi Public Relations, said: “Audience behaviour is shifting and affecting successful marketing tactics.

“There are new marketing opportunities with each digital channel.

“It’s up to companies to stay abreast of these changes and to embrace the channels that help them to reach their target audience.”

The lunchtime talk, to be held at the Chamber of Commerce headquarters on Point Pleasant Road in Hamilton on Friday between noon and 1.30pm, is part of the Chamber’s lunch and learn series.

The cost of the seminar, which includes a sandwich lunch, is $29 for Chamber members and $40 for non-members.

To register, contact the Chamber at www.bermudachamber.bm.