The former head of PR at New York’s Four Seasons Hotel has been hired as the Bermuda Tourism Authority’s director of PR and content development.

Tiffani Cailor has been involved in the hospitality industry for 26 years and has worked at the Four Seasons resort in Costa Rica, has served as regional PR director for Loews Hotels, and worked with Hyatt Hotels.

Victoria Isley, chief sales and marketing officer for the BTA, said: “Tiffani’s combination of luxury travel experience and extensive relationships with media and lifestyle influencers will be of direct benefit to Bermuda.

“It’s an incredibly inspiring time for Bermuda, with new development under way and a wave of Bermudian entrepreneurs infusing a fresh energy that is taking root on-Island.”

Ms Cailor said: “I am very honoured to be representing the BTA in this new role.

“Bermuda holds a special place in the heart of those it touches and I, along with the team at the BTA, look forward to sharing stories about Bermuda’s charm as well as the beauty of its people.”

BTA spokesman Glenn Jones said Ms Cailor had hit the ground running in her new position.

“In her first days on the job, Tiffani worked with the New York team to land the Premier’s appearance on CNN with Richard Quest,” he said. “Based on her performance right out of the gate I’m glad she’s with us.”

The BTA also announced that they had hired Ebony Hester, who recently worked with American Express as a marketing production manager.

Ms Isley said Ms Hester’s experience and enthusiasm would be a great asset for the BTA and the Island, adding: “Her knowledge of production, project management, direct and digital marketing gained at American Express is already at work to increase speed-to-market and ultimately demand for Bermuda.”

Ms Hester said she was exited to join the “vibrant and accomplished” team at the BTA, and that she looked forward to creating, supporting and implementing the authority’s marketing strategy to improve Bermuda’s position in the tourism market.