Organisation and foresight: According to Lindsay Amerault they’re especially key when starting a business in a battered economy.

She’s the creative director of Wined & Designed. The company, which offers personalised stationery, opened last month.

Don’t know the difference between foil stamping and pocket fold? She’ll walk you through the process with a cappuccino or a glass of wine or two.

“With wedding invitations there’s usually lots of different pieces,” she said. “You’re helping to create a brand for a couple. It’s the first expression of what guests can expect to see for an event and hopefully it completely represents what the couple is saying.”

Wined & Designed operates out of a warehouse on Hermitage Road in Devonshire. It’s partnered with Undercover Tent Rentals, a company that provides items for weddings and special events.

A trained graphic designer, Ms Amerault has a Master’s degree from Savannah College of Art & Design.

Her job at Wined & Designed is to make designing invitations as pleasant as possible for clients.

The process takes between six and eight weeks from consultation to delivery.

“It’s probably one of the most rewarding things,” she said.

“You become friends; you build a relationship with people. Unlike with other [jobs] where clients say, ‘It’s great, thanks’, [my clients] hug you and they’re joyous. We want the experience a client has to be easy, fun and really collaborative. We want people to come in and sit and relax; have a glass of wine or a cappuccino, take some time and share their vision with me.”

Each invitation is unique. Some requests are a little more unusual than others. One couple asked that the save the date notices for their wedding include a temporary tattoo, a magnet and a poster.

It took some creativity on Ms Amerault’s part, but she was able to provide what they wanted.

“We don’t just do wedding invitiations,” she said. “We do events in general so if they’re looking to do something unique — for whatever event — we’re here.”

The company’s name is a play on the phrase, wine and dine.

“It’s just a means of giving the customer a certain level of service/experience,” she said.

“It helps everything if clients don’t feel they have a time limit on an appointment. It’s so much easier for them if they know they can be comfortable and not feel rushed. It’s an experience. Hopefully a friendship grows out of it.”

The benefit of a Wined & Designed invitation over a standard computer design you can print off yourself?

“Our clients are informed of the process going on,” Ms Amerault said.

“They get to choose things they might not have known existed just by looking at a template on Etsy — and of course, it’s only for you.”

Visit www.winedanddesigned.com.