SAN FRANCISCO (PRNewswire) - Esurance, the direct-to-consumer personal auto insurance company has announced the launch of its latest environmental initiative in partnership with the SOS campaign, the movement behind the Live Earth concerts.

Esurance, which is a subsidiary of White Mountains Insurance Group, is working with SOS to roll out the Esurance Live Impact Calculator, a co-branded tool powered by EarthLab. The Esurance Live Impact Calculator provides carbon footprint estimates along with easy ways to reduce CO2 output.

Kristin Brewe, Esurance's director of brand & public relations said: "Esurance is very proud to be a part of the SOS campaign, and we are very pleased to offer our customers such an informative and helpful Web feature. The solutions offered by the Esurance Live Impact Calculator to reduce an individual's carbon footprint are simple to do, yet have enormous benefits for our environment."

The Esurance Live Impact Calculator is featured on Esurance's award-winning Web site. To further promote the new tool, Esurance also launched a new 30-second television advertisement, "Invasion of the Car Snatchers," featuring the company's animated special agent, Erin Esurance. The Esurance Live Impact Calculator is also featured in new radio advertisements highlighting the company's partnership with the SOS campaign.

Brewe continued: "Esurance wants to help all drivers become aware of how they can reduce their impact on the environment. By using the Esurance Live Impact Calculator, and pledging to make a few small, easy changes in our daily lives, we can all help protect the earth."

Duane Dahl, creator of EarthLab, said: "EarthLab is excited to continue the momentum of Live Earth and its official partner Esurance, which is actively finding ways to be more environmentally friendly and encouraging others to do the same. Greener living is about making realistic changes that start with understanding how we each impact the earth today."

By asking a short series of scientifically designed questions, the Esurance Live Impact Calculator calculates an individual's impact on the earth. Consumers can then compare their results to average scores by city or state. To translate their scores into actions, individuals can make pledges on Earthlab.com to show their commitment to the environment and set personal, achievable goals.

The Esurance Live Impact calculator is featured on Esurance's award-winning Web site at http://www.esurance.com/sos