of the Tourism Department's $162,000 newspaper advertising campaign.

Targeted at adults between the ages of 30 and 35, the campaign was published in major British newspapers, including the Daily and Sunday Times, the Daily and Sunday Telegraph and the Mail on Sunday.

Tourism Minister David Dodwell said the campaign, promoting short holidays, was to feature beach holidays and golfing.

The advertisements are also designed to support British Airways' new Boeing 777 service and the reintroduction of the airline's Friday flight.

"We are strengthening our offering in the UK market with the introduction of Bermuda short breaks and two-centre holidays which combine Bermuda with a North American city,'' Mr. Dodwell said.