The Bacardi Store has officially opened its retail store on Bay Street in Nassau, Bahamas.

The grand opening by the Bermuda-based company featured the international launch of Bacardi® Reserva Limitada, a rare aged rum never before sold outside of its production site in Puerto Rico.

The first-of-its-kind Bacardi concept store, under a trademark license agreement with the Bacardi trademark owner, is owned and operated by the Bacardi Nassau-based distributor Bristol Group of Companies Ltd.

The Bacardi Store features the Bacardi portfolio of products at duty-free prices and a variety of high-end Bacardi-branded accessories, including hats, shirts, gym bags, umbrellas, towels and other items. Also available are premium spirits and branded items from other products in the Bacardi portfolio including Grey Goose vodka, Bombay Sapphire gin, Dewar's Scotch whisky and Cazadores tequila.

"For many years, I have dreamed of being an active participant in the revitalization of Nassau and in particular Bay Street," said Juan Bacardi, owner of Bristol Group of Companies Ltd. "With the grand opening of The Bacardi Store, I am very excited to lead the charge of the revitalization of the Bay Street business and tourist districts with such a high-end offering. With the clout of the Bacardi name and its international appeal, we're confident this store will serve as a 'gateway' to the east end of Bay Street."

"With the opening of The Bacardi Store - a truly unique retail destination - we create a visitor experience that showcases the rich history, heritage and passion of the Bacardi spirits portfolio - for both visitors and those who call Nassau home," said John Esposito, president and CEO of Bacardi USA Inc. and Bacardi North America, a region which includes the US, Canada, Puerto Rico and The Bahamas.

"Nassau and Bay Street have something very special - as this themed retail outlet is the only branded retail outlet in the world designed solely for the sale of Bacardi products and accessories," said Joaquin Bacardi, president and CEO of Bacardi Corp. in Puerto Rico and a fifth generation family member who is responsible for managing the day-to-day business operations and marketing for the entire Caribbean region and the islands of the Atlantic.

To celebrate the opening of The Bacardi Store, customers have been able to experience and enjoy a variety of daily in-store product specials and tasting events hosted by Willie Ramos, master brand ambassador for Bacardi rums, who has been in Nassau all week from the Bacardi production facility in Puerto Rico, the largest premium rum distillery in the world.

The two-story 3,300 square feet themed retail outlet will be open six days a week from 9am to 6pm and managed by Bahamian-owned and operated Bristol, the Bahamian distributor of Bacardi rums and other fine, premium and super premium spirits in the Bacardi portfolio.