A touch of the Willy Wonka and the Chocolate Factory “golden tickets” magic has come to Bermuda – with a rum twist.

Customers who buy a litre of Goslings Black Seal Rum from a MarketPlace store between now and December 13 have the chance to win one of five golden tickets.

And just as in the Willy Wonka fantasy film, holders of a golden ticket will be in line for a dream prize. However, unlike the film the prize is not a trip to a chocolate factory, but instead is a behind-the-scenes tour of Goslings’ production facility in Hamilton, and a gift of a rare bottle of Papa Seal Single Barrel Bermuda Rum.

The opportunity is part of a promotion for Papa Seal, referred to as the “father of all rums”, which sells at $189 for a 750ml bottle. The rum is one of only a handful of single barrel rums on the market.

Goslings is selling the bottles individually, and also as part of an “ultimate rum” pairing with a bottle of its Family Reserve Old Rum, exclusively from the Goslings website.

E. Malcolm Gosling, chief executive officer of Goslings International Limited, said: “Goslings Papa Seal is one of only a handful of single barrel rums currently on the market and is a complex and beautiful sipping nightcap. We hope that Papa Seal joins Family Reserve Old Rum, our original annual premium release, as the entry for many people to discover the vibrancy of sipping rum in the same way as a fine whiskey, brandy, or cognac. This first iteration of Papa Seal was lauded as 2019 Rum of the Year by the Caribbean Journal, and we anticipate that this even more remarkable bottling will receive additional accolades from rum experts.”

The 2020 Papa Seal is blended from pot and column distilled rums ranging between 10 and 21 years, aged in hand-sealed, once-used bourbon barrels, “and married in American White Oak for an additional two years in Bermuda’s humid, salty air”. Customers are restricted to two bottles of the rare rum per transaction.

To be eligible for a chance to win one of the five Papa Seal Golden Tickets, customers must buy a litre bottle of Goslings Black Seal Rum from a MarketPlace store, which include A1 Collector’s Hill, A1 Paget supermarket, Modern Mart supermarket, and the main MarketPlace outlets.

Vernon Hassell, vice-president of purchasing and procurement for the MarketPlace, said: “We’re excited to collaborate with one of our longstanding partners and what better time than now to offer our customers a chance at winning such a rare item and exclusive experience.”

To enter, customers will need to purchase a litre of Goslings Black Seal Rum from the MarketPlace stores and a second receipt will print with a promo code. Patrons must go to www.goslingslimited.com and click on the Papa Seal Golden Ticket landing page where they’ll be prompted to input their name, e-mail and the receipt promo code. Winners will be randomly selected on various dates throughout the duration of the promotion.

Participants must be 18 years and older to participate.