Homeowners will be able to work out whether their properties are properly placed in the market thanks to an innovative new analysis launched by Coldwell Banker Bermuda Realty.

The Comparative Market Analysis or CMA, which provides owners with factual, relevant market data taken from Realty Plus, Bermuda's most comprehensive property transaction database, is particularly relevant in today's active market to price real estate competitively in order to get the best price in the least amount of time.

Realty Plus includes in excess of 7,500 entries recording more than $5.5 billion in Island-wide property transactions over the past two decades.

"Pricing property correctly is the number one concern in today's economic climate," said Brian Madeiros, president of Coldwell Banker Bermuda Realty.

"The new CMA was developed over several months in conjunction with IT professionals, valuers and agents and forms part of a comprehensive training module designed to assist Coldwell Banker agents in providing homeowners with all the right information."

The CMA reports, which are provided free of charge to sole listing clients, include historic market information, details of competitive properties currently on the market; and a summary to help sellers strategically price their property in today's challenging and ever-changing real estate market.