A road safety campaign is to be revamped after it was revealed that the wrong age group was being targeted as most at risk from fatal accidents.

Transport Minister Erwin Adderley last night said the planned education programme was now to be realigned to focus on a different set of road users.

He was speaking after the death early yesterday of 40-year-old Canadian architect John Watson, who was involved in a collision between his motorcycle and a taxi.

His death became the 14th this year -- just over two weeks after a Jamaican father of two succumbed to injuries suffered in a road accident -- and the ninth in 1998 to involve someone aged between 25 and 40.

And the tragedy highlighted the need for the post of road safety officer -- which has been vacant since August -- to be filled as soon as possible.

The Minister said a road safety campaign had been built around two major groups -- tourists and young people.

Road safety plan But that had now been superseded as statistics showed they were not the groups involved in serious and fatal accidents.

"We have found that the major group is those aged between 25 and 40 and what we are doing now is re-adjusting the campaign to put greater emphasis on that,'' he said.

The campaign, to be launched in the next few days, will feature radio adverts and other publicity tools to get the message across.

It will most likely dovetail into the annual Christmas drink-drive scheme.

"The public believed that young people were the problem but the bottom line is that it is not youngsters who are involved in major accidents,'' he added.

And he said it appeared that inattention was a problem on the roads and said they were now looking at reasons that could cause that.