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Production venture isn't kid stuff for teenager Mychel

MYCHEL Bean is not your average 14 year old. A recent graduate of Sandys Secondary Middle School - where she served as head prefect and president of the student council - the teenager started her own business a month ago, a production company called Flawless Entertainment.

Its aim is to provide different forms of entertainment for the island's teens with the hope that any experience gained along the way will enable Miss Bean to provide the service to a much larger audience in the future.

Summersplash, the first in a series of planned activities, takes place tomorrow evening.

"We're going to be having some events this summer starting with the Summersplash cruise on Saturday," the entrepreneur explained. "It's just a party to get the youth in a different environment. Normally we don't have parties on the water. So it's just to give them a little different flavour. It's just a way for them to have fun and chill, basically.

"Another event we'll be having is a back-to-school bashment, hopefully at Cedarbridge Academy on Saturday, September 15."

The date was selected to coincide with the re-opening of public schools after the long summer break, said Miss Bean who will enter Cedarbridge Academy in her first year as a high school student.

"Everyone will be back and ready to settle into a fresh new year, (and hopefully) they're going to be excited - like I am to be going to high school for the first time. And in October we're looking at another event - a black tie, fashion show and variety dinner. As far as I know there hasn't been an elegant night for youth. So again, it's just to give them a different flavour, a different style. There'll be a dinner, a fashion show and maybe a little bit of entertainment just to expose the youth to different things.

"I've tried to stay focused. Since school will soon be starting up I've tried to stay focused. I might be having events but I won't be slacking in school. I'm planning it out so I can do both and still benefit from the event."

Asked why, at 14, she had undertaken such a venture, Miss Bean said was inspired and encouraged by members of her family.

"I'm actually doing it, not just fun, but to get myself started in a field I want to become involved in in the future," she explained. "I've been brought up in the entertainment. My mother's (United Bermuda Party senator) Gina Spence (Farmer). She founded Gina Spence Productions in Christ. My father has the KDB Group. I've just had the wonderful experience to be able to be involved in all these fields of entertainment and this is where I want to start, at a young age, so I can build a lot of experience. But I'm not doing it alone. My parent company is actually my father's group. So my father is here at my side and also I have a committee of about seven people. It's a small group of my friends who are all very responsible. We meet every week, mostly, and talk about events and planning."

Her hope is to provide a good time for teens but also to enable them to participate in the type of events to which they might otherwise not be invited.

"We want people not to just come out and dance but, using the black tie dinner as an example, we want them to feel a little more classy and elegant in some way. Rather than going out and just wearing jeans and sneakers, we want them to dress up and feel like they are someone."

The idea was applauded by Miss Bean's father Kevin, who operates KDB Entertainment as a subsidiary of its parent company, KDB Group.

"She's been wanting to get involved for a long time and I thought it would be a great opportunity for her to do it on her own instead of just helping me out," he explained. "I thought it would be better for her to get started on her own, to (develop) her own company, her own space, and push herself. I'm only acting as support. Obviously you need capital to start and I was trying to get her to do things on her own. This is her own money that she's putting into this to get started before we start looking for sponsorship. We agreed that in order to have people support you, they want to see that you're doing something on your own. It's going to be clean, good fun. Great entertainment. Something that people can look forward to doing and, hopefully, they will come and support her in future.

"I like the fact that she's doing something that's different, something unique. She's always thinking ahead and that's something I always try to talk to her about - being separate from the rest. How do you separate yourself? And I think she's doing a good job. She's come up with three pretty good ideas - although I like the last one more. The black tie is something that doesn't happen (with teenagers) and I think she'll do really well with that."

Her ultimate goal is to market the company internationally in the years to come, Miss Bean stated, adding her hope to be a positive influence on her peers.

"My immediate aim is to run a production company in Bermuda but it could even go worldwide. At the moment, I just want to get the youth exposed - and also myself. I have role models of my own that I look up to but I do think of myself as a role model for my age group. I feel I stand out more because of the kind of person that I am and the things that I'm doing."

Ticket's for tomorrow night's cruise are $20 and available from Shannon's in Windsor Place, Jazzy in Washington Mall, New Life Fashions on Dundonald Street and Connections on Court Street. Patrons may also pay at the boat, which leaves from Albuoy's Point at 8.30 p.m. for a three-hour cruise.

"I'm hoping to attract people in my age group and people in high school - from M3 to S3. We don't want a bunch of 18, 19 year olds there. It will be a clean environment. We intend to show that not every young person is violent and negative. We want to show that a young person can throw an event and it can be a success."