The Argus Group has appointed Phil Davis in the new role of corporate and channel marketing manager.Mr Davis is responsible for managing corporate, business-to-business and consumer marketing activities for the Argus Group, supporting the development of the brand, as well as tracking industry trends and customer feedback regarding products and services. He reports to Gary Hitchens, director of global sales and marketing.Alison Hill, chief executive officer of the Argus Group, says: “I welcome Phil to Argus. His cross-channel marketing skills developed predominately in the local market will be a great asset to Argus as we work to strengthen our brand and increase our market penetration.“In this tough economic environment, it has never been more important to offer value for money and customised solutions that meet current client demand. Our Sales and Marketing team continue to be central in this process.”Mr Davis added: “The Argus Group has an impressive reputation in the community for stability, integrity, excellent customer service and as a great place to work. They’ve also been established for over 60 years and it is these qualities that attracted me to work for the company.“I am excited by the challenges that my new role presents in helping Argus to build on these solid foundations and to grow the business.”Mr Davis has over seven years of marketing experience and joins Argus from HSBC Bermuda, where he was employed since 2008, most recently in the position of product manager.At the bank, Mr Davis functioned in key roles in establishing new revenue-generating departments to manage sales effectiveness. He began his career as a marketing specialist with UPS Canada and has also previously worked at Advantage Advertising Agency in Bermuda as a marketing manager.Mr Davis is studying his Masters of Business Administration at The University of Liverpool in the UK and is a member of both the eMarketing Association and Canadian Marketing Association.Mr Davis is married to a Bermudian and has a newborn son.