It is hoped that visitors will be inspired to pack their suitcases when they catch a glimpse of the usually unseen ‘hidden gems’ of Bermuda.The Bermuda Department of Tourism (BDOT) is hoping new video footage of Bermuda that goes beyond our pink sand beaches will increase visitor numbers. The new marketing initiative has seen American travel journalist Peter Greenberg taking his camera to several off-the-beaten track locations.The series of five two-minute videos are said to showcase the “hidden gems of Bermuda”.The videos can currently be viewed on two websites, which are said to reach more than 6.5 million potential visitors.Tourism Minister Patrice Minors said: “We were happy to take Mr Greenberg beyond the normal tourist attractions and show him some of the activities that make our Island so special.“We want visitors to know that Bermuda is a wonderful Island on which to get out and explore, and Mr Greenberg’s videos help capture that spirit perfectly.”Emmy award-winning journalist Mr Greenberg, who is a travel editor for CBS News, visited Bermuda in April of this year.His videos are titled Eating Like a Local, Made in Bermuda, Boating in Bermuda, Culture in Bermuda and Off the Beaten Path Adventures.On his website, Mr Greenberg is reported as saying: “Famous for its pink sand beaches and infamous triangle, Bermuda has a reputation for being an elite travel destination.“But even though it is one of the smallest territories in the world with a land mass of only 21 square miles, this island nation is full of surprises”.In the videos Mr Greenberg can be seen visiting Nonsuch Island and interviewing conservation officer Jeremy Madeiros about the repopulation of the Cahow. He also shows visitors how to experience Bermuda by boat as he tours the waters in a 13-foot Boston whaler and explores various shipwrecks, cliffs, caves and grottos.Mr. Greenberg also entices viewers with local favourites, like a battered fish sandwich at the Fish Hut in Hamilton and fish chowder at the Black Horse Tavern in St David’s.He can also be spotted exploring the culture and history of the Island with a focus on Bermuda’s historic churches, including Cobbs Hill Methodist Church in Warwick and the Ethiopian Orthodox Church in St George’s.Mr Greenberg also encourages viewers to experience Bermuda-made products as he tours the Bermuda Perfumery with owner Isabelle Ramsay-Brackstone. He also samples the honey at Chartwell Aperies, where he profiles beekeeper Randolph Furbert.Ms Minors added: “We were thrilled to host and assist Mr. Greenberg as he worked on this project with his globetrotting team. “As one of North America’s most recognised and respected front-line travel news journalists, his obvious affection for Bermuda is a wonderful endorsement to his millions of viewers.”It comes just a month after the BDOT hired UK public relations company Publicasity to encourage Brits to fall in love with Bermuda.Tourism staff are also continuing to focus their efforts on the “key geographic markets” of the East Coast of America.The Island is being promoted through various publications and websites and Bermudian personalities have also been featured on radio adverts.It is hoped that these marketing initiatives can turn around Bermuda’s struggling tourism industry, which has suffered from closing hotels and falling tourist numbers in recent years.To view the series of videos, visit www.AARP.org or www.PeterGreenberg.com.