NBC sells Super Bowl ad spots for $206m
TAMPA, Florida (AP) — NBC said on the eve of yesterday's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.
The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.
The Super Bowl is the premier advertising event with an US audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between $2.4 million and $3 million per 30-second slot this year.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said Jeff Zucker, president and CEO of NBC Universal, a unit of General Electric Co. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognised the value in being a part of it."
Thirty-two advertisers in all showcased their products during Super Bowl coverage.
NBC said the ads featured during the game were available for viewing almost immediately after they aired at websites including NBC.com, Hulu.com and Superbowl.com.