CADA astounded by quality of anti-under age drink videos
Students from the Berkeley Institute recently won an Island-wide competition by creating a video aimed at preventing underage drinking.The winning video, shot on school grounds by the Berkeley Institute’s Peer Helpers, was one of ten entries in the video competition organised by anti-drink driving organisation CADA.Berkeley Institute Principal Michelle Simmons said: “We are very proud of them and the work they have done. We are delighted that they won.”The video, starring students Naquan Smith, Crai-Che Hall, Deken Saunders, Chenzira Flood and Deesa Booth, shows a young man laying on the ground with his fellow students asking him where is his dignity and self respect.Addressing the Hamilton Rotary Club at the Royal Hamilton Amateur Dinghy Club, CADA Chairman Anthony Santucci said: “Our ultimate aim is to change Bermuda’s culture towards alcohol.“We know young people listen to and positively influence their peers, so we created the competition, inviting schools and youth groups to develop a video focused on this topic.“I have to tell you, we were astounded by the entries. A lot of time, thought and attention was given to the development of the stories for the videos.”The video competition was one of several initiatives underway by CADA targeting Bermuda’s youth, including a Life Skills programme intended to help young people deal with peer pressure, and an information campaign aimed at helping adults talk to their children about alcohol.He said that parents should begin talking to children about alcohol at just five years old.“Many would think this is far too young to start, however we know in a 2007 survey of 3,000 of Bermuda’s youth aged between 13 and 18 years old, 67 percent of those surveyed said they had tried alcohol,” Mr Santucci said. “In the same survey the youngest age for first use of alcohol was 11 years old.”He also continued CADA’s long-standing call for the implementation of roadside sobriety check points to help combat the Island’s road fatalities.Explaining the proposed policy, he said: “The police decide ahead of time that they will stop every tenth or twentieth vehicle. Once that decision has been made, the checkpoint begins.“The driver of each vehicle stopped is roadside breath tested. If the roadside test is good, the person is quickly moved on. We like to say, ‘You’re stopped, you blow, if you’re good you go.’“If however the roadside breath test shows at or above a certain level of alcohol, the person is transported to the Police Station or to the Police Command Vehicle for the fully calibrated alcohol breathalyser machine test.”He explained that other jurisdictions have implemented similar programmes to great success.Useful website: www.cada.bm.