airline's 600 million product investment.

Some 200 million is going into improving the Club World product alone and it is already being tested -- with favourable results. Since the first week of February, hundreds of passengers have flown in 20 of the new chairs and assorted accessories which were installed on the top deck of one of the 747 aircraft flying between London Heathrow and New York's JFK airport.

And the reaction to the new product has "exceeded expectations'', reported BA's General Manager for Brand Management Sue Moore in the March 3 edition of British Airways News.

The old Club World product and services are still in place on the planes and customers in both sections are asked to complete an in-flight questionnaire.

Categories flyers were asked to rate include the ability to work; the ability to sleep; personal space and the ability to stretch out.

CHART Graph courtesy of British Airways News (March 3, 2000) Comfort zone: The graph shows the results of a comfort survey among BA passengers