Their ideas are dazzling while their smiles are sparkling
Rebecca Bart and MJ Huxley are the dynamic duo that make up the marketing team at BGA.
Mrs. Bart possesses a lot of charisma and has been in her present role for about a year and a half.
"My job is diversified. I head up the marketing department and work with BGA's worldwide vendors to fulfil any of their local marketing needs. I work closely with MJ Huxley and am extremely pleased that she has recently joined our team.
"One moment we are designing sell sheets for Kellogg's and the next moment we are promoting Revlon beauty products,'' she explained.
Mrs. Bart and Mrs. Huxley are multi-talented young women with strong educational backgrounds.
Mrs. Bart obtained a Bachelor of Business Administration Degree, with honours, from Wilfrid Laurier University in Waterloo, Ontario, and Mrs. Huxley has an Associates Degree in Marketing from Sheridan College in Toronto, Ontario.
The marketing team keeps their creative minds active. They share responsibilities for planning and executing of all consumer and trade marketing activities such as: television, radio and print advertising, promotions, sampling, sponsorships, and temporary price reduction for over 80 vendors.
Mrs. Bart and Mrs. Huxley are goal oriented and are highly motivated to produce positive results for BGA and their vendors.
"It is nice to be able to analyse the impact of our marketing efforts. We have an excellent sales tracking system that allows us to quickly see the factual results,'' Mrs. Bart advised.
BGA recently redesigned their corporate identity.
The new logo reflects a change in management and ideas that are bringing BGA into 2000. The fresh, vibrant, yet strong and stable colours came out of a focus group and are thought to represent BGA.
"While we are a solid company with an impressive history and excellent business practices, we are also constantly striving to stay on the leading edge of the wholesale business.
"The circle of rectangles represent the smooth flow of containers from our worldwide vendors through BGA to our customers,'' explained Mrs. Bart.
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