The Ministry of Tourism and the Tourism Board deserve credit for starting a website where members of the public can contribute their ideas for improving tourism.This is a welcome initiative because it will make the process of building tourism more transparent and collaborative through the use of new technology.The questions “What are the most important tourism issues?”, “What do you think are the strengths of Bermuda as a destination?” and” What are your three best wishes for the Bermudian tourist industry?” are simple but will be helpful to tourism’s leaders.Some of the answers will be predictable while others will be useless. But somewhere in those answers, there may be solutions to the problems facing the industry. And even if only one good idea is taken up, it will be worth it.The website is: www.bermudatourismboard.com