Just under 100,000 New York households per day tune into the US television channel which has teamed up with the Department of Tourism for a Bermuda promotion, according to the latest ratings.

WPIX-TV has a 1.3 rating from researchers Nielsen, translating to 96,639 households, making it fifth most popular out of six New York television stations.

Of all televisions in the Tri-State area switched on at any one time, three percent are tuned in to WPIX-TV, the ratings indicate.

The Bermuda Bound Ticket Giveaway is marking the Island's 400th anniversary by giving New Yorkers the chance to win a holiday including free round-trip airfare on JetBlue for two, plus three nights' accommodation.

A weekly winner will be picked at random and announced each Friday on WPIX-TV during May, July and November.

On-air promotions feature footage of St. George's and the Crystal Caves among other sights, while the winner will be announced each Friday during the PIX 11 Morning News. A WPIX crew will also be in Bermuda in June to capture footage of the Tall Ships Atlantic Challenge.

According to Nielsen, the leading station is ABC, with a rating of 4.1. WPIX is also beaten by CBS (3.0), NBC (2.3) and NYW (1.7), although it is more popular than WOR, which has a rating of 0.8.