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Dead Sea products skin care store opens

Face forward: Bermudian entrepreneur Holly Dietz is opening a new skin care shop on Bermuda House Lane next week. The shop will offer a range of products derived from the waters of the Dead Sea.

A new skin care shop is set to open on Bermuda House Lane next week specialising in soothing and healing products from the Dead Sea.

The shop — to be called Naturally Right Skin Care — is the dream come true of Bermudian Holly Dietz.

A graduate of Bermuda High School and Bermuda College, Miss Dietz has been working for a number of years as a bartender to accumulate the money needed to start her shop.

The 24-year-old worked at Ozone, Flanagan's and, most recently, her upstairs neighbour Bolero to save her pennies.

She will now run a one-woman show at the shop which will carry products both from the Naturally Right line and Dead Sea Skin Care.

Miss Dietz said she is very excited for the shop's opening. "I really wanted to be ready for Christmas," she said. "I looked around and did not see anyone carrying these products and decided to bring them in back in 2007.

"Dead Sea is a great line offering the benefits of waters of the Dead Sea which have been used for ages for a variety of medical treatments including acne, psoriasis and other skin care problems."

Working at Bolero helped lead her to her Naturally Right's location on Bermuda House Lane.

"I think my boss (Bolero owner Jonny Roberts) just got sick of hearing me whine about it," she joked of her efforts to find a suitable space. He mentioned to her he had a potential space available off the entrance to the restaurant and Miss Dietz had found a home for her business.

With just a bare room to start, Miss Dietz set to work refinishing the space, finding furniture and sorting out her product line. She has joined forces with the owner of Naturally Right skin care to start the venture. "I could not ask for someone better to work with," she said.

In addition to selling products, Miss Dietz said the shop will have the Island's first dermascope to aid in skin analysis and treatment targeting. "It basically takes a microscopic photo of the skin which shows sun damage, damage from pollution and such to different levels. It can be used to help recommend products," she said.

She also hopes her shop will be a social gathering place as well as a commercial venue. She plans to hold testing nights which will feature introductions to various products in a fun, relaxed environment.

With the shop coming online, Miss Dietz has given up her bartending gig. "I expect this will take up my attention full time and more," she said.