EAST RUTHERFORD, N.J. (AP) — The New York Jets were shut down and shut up.

Not exactly the way the NFL's big-talking reality TV stars wanted to start their season.

"We're obviously not going to go undefeated this year," coach Rex Ryan said, "but our goals remain the same."

All that Super Bowl chatter? The Baltimore Ravens certainly had something to say about it, grabbing the spotlight on Monday night with a hard-knockin' 10-9 victory.

"We didn't have the 'Hard Knocks' show," Ravens running back Ray Rice said. "HBO is not going to win the Super Bowl."

Neither is sloppy play, an inept offense and an inability by Ryan's big, bad defense to stop the Ravens on third down.

"We're a better team than this," cornerback Darrelle Revis insisted.

Well, the Jets need to get better in a hurry.

They have a short week to prepare for the rival New England Patriots, who looked as though they don't intend to give up their hold on the AFC East anytime soon with a 38-24 victory over Cincinnati on Sunday.

"It's a disappointment for us as a team," Revis said.

"We wanted to win this game to be 1-0 going into the Patriots game feeling good. Right now, we just have to go back to the drawing board."

The Jets were called for a whopping 14 penalties, costing them 125 yards, had just 176 yards of total offense and made only six first downs, tying a franchise low set in 1976.

They were 1 for 11 on third downs, not converting their first until 57 seconds were left in the game.

Mark Sanchez also was held to just 74 yards passing, the second-lowest total of his young career.

"It's frustrating and it's disappointing," Sanchez said. "There's so much talent in this locker room that there's really no excuse."

Other than the fact Baltimore, Ryan's former team, largely outplayed New York. While the Jets opened their new $1.6 billion New Meadowlands Stadium with plenty of hype and hope, the Ravens rocked them with enough big plays — they were 11 for 19 on third down — to silence them for a week.

"Anytime you challenge a warrior, a warrior is always going to respond," Ravens linebacker Ray Lewis said.

Baltimore also served notice that it might also be for real in the AFC, winning a tough road game in a meeting that was predictably filled with chippiness.

"We felt pretty confident with the game plan we had and the way we prepared," said Anquan Boldin, one of the Ravens' new wide receivers.

"It felt like we could come in and get a victory."

The Ravens were happy to stick it to Ryan, including Lewis, who talked trash with his former coach during the days leading into the game.

"It became personal when the schedule came out," Lewis said.

"We knew the tradition and the respect that Rex wanted to bring to the Jets. The bottom line is: Let's just play football. I tip my hat to my team."

The loss capped a tumultuous few days for New York, who are being investigated by the NFL for their treatment of a female television reporter at practice last Thursday and for whether the Jets violated offseason rules during a workout in California run by Sanchez.

"This is a long season," Sanchez said. "If any team can do it, I think this team can bounce back next week against a good New England team. That's where our focus is."

n New York Jets nose tackle Kris Jenkins has been sidelined for the rest of the season after re-injuring his left knee against the Baltimore Ravens on Monday.

The 31-year-old tore the anterior cruciate ligament after being caught in a pileup following a three-yard run by Ravens fullback La'Ron McClain in the first quarter.

"Obviously it's going to be a huge blow for us," Jets head coach Rex Ryan told reporters yesterday at the team's training centre.

"I just feel really bad for Kris, a guy that rehabbed that injury every day and worked at it. We lost a heck of a football player. We just have to step up."

Jenkins tore the same ACL against the Buffalo Bills in the sixth game of 2009 and made his first regular season appearance since then against the Ravens on Monday.

His absence will be sorely felt by the Jets, who lost their season opener 10-9 to Baltimore after receiving plenty of attention during the off-season for appearing on a reality show and talking up their Super Bowl chances.

"He is a physical mismatch against anybody that he plays against," Ryan said of the 360-pound, four-time Pro Bowler.

"Just a big powerful man who is athletic and hard to block one-on-one, impossible really."

Ryan added that no surgery had not yet been scheduled for Jenkins.