programming aimed specifically at the growing business visitor market.

Bermuda Business Visitor is a 68-page magazine-format guide designed to be an executive travelling companion, covering everything from business opportunities, to key contacts, Island etiquette and a city map outlining the business landscape.

About 25,000 copies of Bermuda Business Visitor will be distributed through airlines, hotels and international companies as well as on key news-stands, such as B Dalton and Barnes & Noble, throughout North America.

The listed price is $4.95. The company is also launching a TV channel, the International Business Channel, a spin-off from the award winning Bermuda Channel in-room programme for hotel guests. The 30-minute international business channel is being broadcast continuously in all the Island's major hotels, featuring interviews with Finance Minister Grant Gibbons and President of Centre Solutions (Bermuda) Ltd. David Brown. There are also segments on the Bermuda Stock Exchange and Bermuda's telecommunications industry.

Bermuda marketing president Ian Coles said the channel would be regularly updated and expanded with the latest developments in international business in Bermuda.

Bermuda Marketing also owns and publishes Bermuda magazine, the New Resident and Who's Who in Bermuda Business, as well as the Bermuda Channel.

Mr. Coles said, "The number of business visitors to Bermuda has doubled in the past four years, and yet there was no information specifically directed toward them.

"The two-pronged approach of our magazine and TV programme aims to provide them with the local information and advice that until now had been very difficult for them to find.

"These media will be among the very first impressions that business visitors will get of Bermuda, and as such very influential.'' He said Bermuda was the first offshore destination to provide business guests with such a package.

BUSINESS BUC