The MarketPlace has received a Certificate of Merit for International Television Advertising during the Food Marketing Institute (FMI) 30th Anniversary Awards, in Chicago.

MarketPlace advertising manager Natalie Rego said, "This is our third win in as many years. I guess we're doing something right. We couldn't be happier.'' For more than 30 years, the FMI has teamed up with Woman's Day Magazine to provide supermarkets with Advertising Merit Awards.

The Woman's Day judges chose a select few out of hundreds of worldwide entrants for Advertising Merit Awards.

Singled out for the FMI award was The MarketPlace's "Superstore'', a 60-second television commercial that represented a "fast-paced, energised look at the newly-configured, renovated Hamilton location.'' Vice president and publisher of Woman's Day, Jan Studin, said, "The Merit Awards were created to recognise the importance of effective advertising.

"During a time of fast-paced change in the industry, both in products and technology, one constant remains; the power of good advertising motivates consumers. The evaluation process reflected a combination of creative communication, building lasting relationships and the ability to generate quick response.'' Ms Studin said the winners should be praised for their creative inventiveness.