helium-filled balloons released in Bermuda are almost certain to land in the ocean.

There is really no difference between releasing balloons and throwing plastic bags over the side of a boat into the water.

The impressive visual impact of releasing balloons into the sky lasts for a few moments. The physical impact of the balloons on the marine environment lasts a lifetime.

Balloons in the ocean can look a lot like jellyfish, which is a staple food of sea turtles. Pieces of balloon can choke a turtle and are indigestible causing blockages of the intestines and eventually death.

Marine animals which have been found, dead or dying, with pieces of balloon in their digestive systems include whales, dolphins, turtles, sea birds and bluefin tuna. They mistake the balloons for squid, jellyfish and other foods.

Remember: Releasing helium balloons in Bermuda is an offence under the Waste and Litter Control Act 1987.