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BERMUDA | RSS PODCAST

Workshop for business owners

on May 18 at the Bermuda College. "Killer marketing strategies for your small business'' will focus on giving owners assistance in acquiring skills and knowledge in promoting their products and services.

Marico Thomas of Four Star Pizza and Tony Brennon of The Tourist Box will talk about ideas and strategies behind their successful marketing campaigns in Bermuda. RB&K Advertising president Kathryn Kelly, Grant Williams of Grant Williams Productions and Bermuda Small Business Development Corp. general manager William Spriggs will also be making presentations.

"With the increasing number of messages bombarding the customer, small businesses must ensure their marketing efforts are efficient and effective,'' Mr. Spriggs said in a press release. "Too often many Bermudian small businesses just run the print ad or play the radio jingle just to say that they are advertising and to feel good. Ask them how are they measuring the success fo their marketing and advertising efforts and you'll probably get a blank stare.'' Telephone 292-5570 for information.

BUSINESS BUC