Bittrex Global, the digital asset exchange based in Bermuda, has appointed Paul Grier as chief marketing officer.

Mr Grier’s term began on January 1.

The company said he has more than two decades of strategic marketing and communications experience.

“Paul is a seasoned marketing leader bringing a wealth of experience to his role at Bittrex Global,” says Stephen Stonberg, CEO of Bittrex Global.

“Bittrex Global is the category-defining digital asset exchange designed to ensure safety and security.

“We are entering our next phase of growth through the rollout of new initiatives and products; as crypto exchanges become ever more integrated with mainstream financial institutions, Paul’s experience in financial services will elevate the launch of offerings primed for rollout in 2022 and beyond.”

In his new role at Bittrex Global, the company said, Mr Grier will oversee internal and external marketing directives, spearhead activities related to growing brand awareness and expansion, and will be responsible for managing Bittrex Global’s extensive client communication portfolio.

He’ll also be instrumental to the development of new strategic initiatives that will complement core and flagship products, the company said.

Mr Grier said: “I am very excited to join Bittrex Global and help the company continue to blaze a trail as a leader and visionary in the digital asset exchange space.

“Bittrex Global is a leading example of how crypto exchanges can operate robustly and securely and to the highest standards of legal scrutiny, while actively campaigning for greater regulatory clarity.

“Cryptocurrencies and blockchain technology are only going to have an increasing impact on how we all do business, and I am hugely excited to be part of this revolution and to help Bittrex Global continue on its extraordinary and unstoppable journey.”