One of Bermuda’s most well known advertising and publicity agencies, AAC, has rebranded as 2.0, it was announced Monday.

For many years, AAC maintained a key role in the marketing and branding of Bermuda and its international insurance business around the world.

The company was also involved in the development and hosting of insurance conferences in Bermuda, including a pivotal responsibility in the creation and staging of the Bermuda Captive Conference, which will attract industry personnel from around the world this September in its 18th year.

Today, 2.0 said it is a “full-service agency that offers a legion of services, including strategic advisory, tactical planning, graphic design, video production, event management, web hosting, brand development, corporate and creative copywriting, ESG advisory and marketing campaigns”.

A statement noted that the decision to rebrand came with the approaching 60th Anniversary of AAC, which started as an advertising company before evolving into one of the largest integrated marketing and technology agencies in Bermuda.

The name 2.0, it said, widely used to differentiate an improved or enhanced version from its original concept, product or service, illustrates this fresh concept, which relies on the growing team’s combined experience to connect the dots within the industry.

Part of the Celeste Ventures group of companies, which includes PTIX, the events and e-commerce division, and Fireminds, a technology consulting firm, the group is said to be a collision between art and technology.

CEO Polina Branco said: “Sixty years is a remarkable milestone, and with that history, comes distinct expectations. Our aim is to exceed those and surprise our clients by honouring the best of the old, while bringing something new to the market.

“As a full-service agency, with access to a wide talent pool, customers can rely on us throughout the entire life cycle and evolution of their business.

“The pandemic has rapidly transformed the way people work now and into the future.

“By taking them through each step of their journey, from strategy to execution, we can ensure our customers’ ideas become reality. We want them to view us as an extension of their own team. Our goal is simple: to help you reach yours.”

Director of creative strategy and business development Nadia Hall commented: “This transformation is driven by a shared quest to expand our product and service offering, focus on clients and earn their trust.

“We see ourselves as a partnership, a coterie of creative thinkers, offering a seamless service with collaboration at the core of everything we do. While the agency is not new, we are a start-up at heart.

“Through market research we have been able to shift our strategic priorities to give our customers what they want while revealing what they need.”