Hudson Structured Capital Management and Breyer Capital have led a $12 million Series A fundraise for Forme Financial, which announced today that it has officially launched out of beta as Earned.

This latest round of fundraising, which also attracted meaningful participation from founding partner Juxtapose, brings Earned's total funding to $18 million since it started serving customers in 2022.

Earned said it is redefining wealth management with the first tech-enabled, comprehensive wealth system built exclusively for physicians.

It said physicians face unique financial circumstances and opportunities throughout their careers, from residency through retirement.

Using a physician's career journey as a lens for the company's data-driven financial recommendations, Earned combines deep predictive technology and a comprehensive set of financial services to continuously optimise financial decisioning across every aspect of their financial life – including career.

With this new round of funding, Earned said, it plans to expand its services to become a one-stop shop for physicians, providing access to high-fidelity investments, tax prep, filing, insurance optimisation, debt management, lending solutions, and career advisory.

Earned's proprietary wealth engine will be personalised to the individual physician's goals and situation, connecting the dots across all aspects of wealth and optimising against known client outcomes.

The company will also enable physicians to understand the implications of important career decisions, including buying into private practice or selecting from multiple job offers. The wealth engine will be designed with the goal of delivering reliably better financial outcomes with an unprecedented level of data transparency.

"Earned is an entirely new category of tech-powered wealth management that is now able to offer a comprehensive set of services to help physicians manage their financial lives with ease and confidence," said Vikas Singhal, founding partner of HSCM Ventures.

"As a full-stack wealth management system with a focus on physicians' unique needs and opportunities, Earned is positioned to innovate across core areas of the industry and help physicians optimise financial decisioning throughout their career – including optimisation of insurance coverage."