If you haven’t yet heard of DJ Rusty G, chances are by the end of the Cup Match weekend you will.The up-and-coming entertainer will be heating up the party scene over the holiday, performing at high-profile gigs like the Collie Buddz concert tonight and the Soca VS Reggae after-party on Friday.He’s also been blazing up the airwaves through his bi-weekly show ‘The G-Force’, on the Island’s newest radio station Vibe 103FM.The DJ, whose real name is Russell Griffith, got his start in 2004.As a computer science student at York University in Toronto, Mr Griffith said he was disappointed with some of the music choices he was exposed to at university events. “I didn’t really like what I was hearing DJ-wise.“I started to get to know some of the people out in the scene in Toronto and they showed me the ropes and took me to all the big club spots with like 1,500 people. They let me shadow them and get a feel of what the scene was like.”From there he bought the necessary equipment and starting playing at university gigs alongside friends like Jenai Robinson. He continued honing his skills after he switched his major to business management at Seneca College.He’s now part of Shadyville, a collective of international DJs. Other members are DJ Starting from Scratch in Toronto, DJ Crown Prince in Miami and DJ Outkast from St Maarten.He said the first time at the turntables was an unusually calm experience for him. “I still had that thought that I could play better than some of the people I heard. I was confident I knew what people wanted so I was going to be all right.”Mr Griffith approaches every gig with the knowledge that each audience is different from the next. He tries to assess people from around the room — whether they are standing near the bar, on the dance floor or in a corner — and pays attention to their responses.“If the dance floor is empty then you have a problem,” he said.After DJing for several years in Toronto, Mr Griffith returned home in 2008. It was a challenge getting readjusted to the smaller party scene and focusing on different genres of music popular in Bermuda. “I had to do more homework and study what people wanted and make sure I was providing that,” he explained.These days he’s had his fair share of practice. He used to host the ‘5 o’clock Traffic Mix’ on Hott 107.5FM and also played tunes at Fairmont Southampton’s Wine Cellar on Sunday nights.He described his new radio gig as “fantastic”. He’s no longer just a DJ but gets to share his voice and personality with the listening public.Mr Griffith, currently an assistant manager at Fairmont Southampton, said music has been an important part of his life from a young age.His Barbadian parents, Tourism director Billy Griffith and his wife Carol, always played old school soca music around the house.Though working in the tourism industry will always remain a top priority — his dream is also to make a name for himself DJing on a global scale.“My ultimate goal — and I have been saying it to myself and anyone who would listen since day one — is I want to be the undisputed best DJ in Bermuda. I want people to think DJ Rusty G without a question and without a shadow of a doubt.”He said he also wants to travel to countries like Dubai and China to play, like other top disc jockeys.“When I get that good response from the crowd and when you know what you are doing is right it’s an amazing feeling.“It’s also rewarding when people see you in the streets and out and about and they tell you they really appreciate your music and what you do. It’s really great when you get that feedback.”To hear Mr Griffith in action tune in to Vibe103FM on Tuesdays and Thursdays at 7pm.