Natural beauty care business Cassine has started a campaign to support the PHC Majorettes and Drum Corps, an icon of the annual Bermuda Day Parade.

“Our campaign is to celebrate beauty and Bermudian culture,” said Mia Page, who runs Cassine with her mother, Jennifer Page.

“Although my mother and I have never been majorettes ourselves, they always had a special place in our hearts. For as long as I can remember, my mother has always said ‘shake it like a majorette’, meaning to have confidence and have fun.”

Ms Page, who is also a singer, is running a video on Cassine’s social media feeds, featuring the PHC Majorettes and Drum Corps. In addition, they are selling T-shirts and other PHC merchandise on their website.

“All of the profits from the sale of that merchandise will be going to support the PHC Majorettes,” Ms Page said. “People can also make donations to them through our pages.”

She has learnt that upholding tradition is no inexpensive task. A majorette’s uniform is $600 and a drummer’s costume is $700, with drums starting at $250.

“The group is always running bake sales to support their activities,” Ms Page said.

She chose to support this particular majorettes group after spotting them on Instagram.

“I thought their website and Instagram was incredible,” she said. “I love what they stand for — hard work and tradition. They give off amazing, positive vibes.”

During the campaign Ms Page has come to know Ms Lee and the PHC Majorettes and Drum Corps and even did a photoshoot with them.

She has been told by the group to be on a certain corner of Front Street when they go by in the parade on Bermuda Day.

“Who knows, maybe I will get to join them,” Ms Page said.

Jennifer Page said: “The majorettes used to be a big tradition, but I feel like they are not as popular any more. We want to be part of reinvigorating and championing these amazing groups.”

On May 24, Mia and Jennifer Page, and Ms Lee, will speak about the campaign on radio stations Inspire 105, FM89 and Power 95.

Cassine has also released a Bermuda Day collection of make-up, beauty and skincare products available on their website or at their shop on 25 Reid Street in Hamilton.

The Bermuda Day Parade on May 26, begins at 12.30pm at Albuoy's Point on Front Street, will wind its way through Hamilton and will end at Bernard Park, Pembroke.

Cassine