Charlotte Myers’s dream was to offer skincare solutions for the diverse range of skin tones in Bermuda. In October she opened Advanced Aesthetics and began designing custom treatments for clients of every “age, gender and skin type”.

It is an idea that was born soon after she moved to the island ten years ago. She worked for other companies before deciding to launch her own business.

In doing so, Ms Myers combined her three decades of experience as an aesthetician with Circadia, a brand of “high-quality medical skin care products”.

“My time in Bermuda has exposed me to a wide diversity of skin types and conditions associated with living in a subtropical humid environment. I have extensively researched the best products and services that address the melting pot of Bermuda’s skin and all of its challenges,” Ms Myers said.

“I use Circadia as my skincare line. It’s scientifically based so it's got a bit of a natural component to it but it's not considered green beauty.

“It wouldn't be something that you would find [in a high-end store]. Those are more likely a green beauty line and, in my opinion, not going to fix the problem [as] the active [ingredients] are going to be low.”

Green beauty is generally used to refer to products with plant-based ingredients. Circadia is medical-based with some plant extracts.

“So, for example, if they find that an ingredient in say, the hibiscus plant is really regenerating, they’ll replicate that in the lab,” Ms Myers said. “They use natural components, but it's not strictly natural because natural doesn’t fix problems.

“The whole science behind skincare of this grade is you want to fix the problem as opposed to just putting something on that smells good and feels good.

“This has science behind it. It has things that are going to penetrate deep into the skin and provide you with a result.”

It’s something most people haven’t been educated on, she said. As a result, they are forced to rely on the advice of salespeople when buying products.

“I went to school, I became certified, I became licensed by a governing body and I have the science background where these guys are just taught what the brand tells them to say,” said Ms Myers, a licensed aesthetician, certified homeopathic aesthetician and aesthetic instructor who also has certificates in dermaplaning and microneedling.

“I design treatment programmes for people. We talk about what they're using, we talk about what they want to achieve; I give them the ways to achieve it.”

A good sunscreen is essential to skincare, she believes. What comes on top of that depends on the individual.

“It all depends on what you want to achieve. If you don't have any challenges with your skin at all, then you can cleanse it and you can use a moisturiser.

“The absolute must, if you want to change your skin, you need to be using a really good sunscreen and reapplying that sunscreen. And you need something [with] retinol in the evening where it can activate cellular turnover.”

A vitamin C serum is “amazing” for anti-ageing as ultimately, most people are chasing the same dream, she added.

“Everybody wants to have young skin, we don't want to wear a lot of make-up. We want to have our skin looking so good that we can just maybe put a light tint on.

“I tailor it to the person. If you're a soap and water person, I'm not going to tell you to use six things because you're not going to do it. But if you like serums and that kind of thing, then we can add stuff in slowly.”

Before coming to Bermuda Ms Myers worked in her native Canada as a director at a spa and, as international educator for the cosmetics company Aveda, trained its staff in Australia and Canada for ten years.

She got interested as a child, watching her mother receive a freebie facial from a neighbour who sold skincare products.

“I was fascinated. Obviously my mom picked up on that I liked it and so, as her bottles of products became nearly empty, she would give me the cleanser and the moisturiser. I started washing my face, like her and then it sort of continued.

“When I graduated high school I didn't know what I was doing and I had a neighbour who was an aesthetician and we started talking about it and I decided to [do the same].”

At Advanced Aesthetics, skin is her “interest and passion”.

“I offer everything to do with skincare – facials, chemical peels, microneedling, dermaplaning and body waxing, lash tints and stuff like that.

“I don't do manicures and pedicures or anything like that; I don't do microblading. So mainly my interest, my expertise – for lack of a better word – is in skin.

“I specifically choose my treatment so that it can serve all skin types. For example, my microneedling device is safe for light skin to dark skin – not all devices are created for dark skin.

“All of my facial treatments can be completely customised to each individual person and they can work on every skin type. So whether [the skin is] light to dark, if it has acne, if they’re concerned about anti-ageing, pigmentation, sun damage, sensitisation … I can address everything.”

• For more information, visit www.advancedaesthetics.beauty