The Bermuda Tourism Authority has spent more than $11 million to continue its support of the Butterfield Bermuda Championship for another two years.

According to figures recently released under Pati, the BTA paid the PGA Tour $11.86 million to extend a multi-year sponsorship of the Bermuda Championship until December 2025.

The BTA previously signed a $17.86 million agreement to sponsor the annual event; however, that contract was scheduled to conclude in March 2024.

It was announced in November that the partnership between the BTA and PGA Tour was extended, with the 72-hole tournament featured as part of the PGA Tour’s FedEx Cup Fall swing.

In 2022, the event donated $1 million to local charities while generating a total economic impact of $17 million, according to a report by KPMG.

Total economic impacts of the 2020 and 2019 events were reported to be an estimated $13.2 million and $18.4 million respectively.

The authority also agreed to a $242,900 event sponsorship and media partnership with Boat International Media, set to conclude at the end of January 2024, and a $100,000 contract with Bonnier Corporation for media placement and sponsorship of the 2023 Bermuda Triple Crown Billfish Championship.

USA Track and Field, meanwhile, received $180,000 for a USATF management agreement, which ran from March to May this year.

The BTA signed a $375,000 contribution agreement to bring the Today Show to Bermuda. The contract was dated July 19, 2023 with its end date listed as “to completion”.

A range of other contracts were also included in the list, recently published in the Official Gazette, including contracts related to marketing and public relations services, air and cruise exit survey research and rent for office space.

Among the larger contracts was a $2.95 million deal with Berlin Rosen to serve as an agency of record for creative and public relations between April 1 this year and March 31, 2026.

Miles Partnership received a contract worth up to $1.9 million to serve as a media planning and buying agency between April 1 this year and March 31, 2025.