Bermudian-headquartered Bacardi Limited has promised $100,000 to the American Red Cross to help people impacted by the recent California wildfires, following massive destruction in the area.

In addition, the firm is mobilising pallets of water to assist first responders on the front lines.

The fires around Los Angeles have killed 25 people and displaced hundreds of thousands of others since they began on January 7.

Separate from this donation, Bacardi is providing support to its people directly impacted through relief assistance, flexible work schedules, free counselling services and more.

“As a family-owned company, we believe in coming together in times of need and hope that this contribution is part of larger efforts to rebuild homes, communities and livelihoods,” Bacardi regional president North America Tony Latham said. “Our hearts and compassion go out to the many who have lost so much. We want them to know they are not alone.”

Bacardi funding will support Red Cross relief efforts on the ground across Southern California.

More than 400 Red Cross volunteers are already providing support and the organisation is coordinating closely with local partners to provide food, shelter, emotional support and other critical aid.

With the help of partners, the Red Cross has provided more than 20,000 meals and snacks, along with relief items, including hygiene supplies, for thousands of affected families.

Anne McKeough, American Red Cross chief development officer said: “We are so grateful for partners like Bacardi as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.”

In October of last year, Bacardi donated $100,000 to the American Red Cross to support relief across five American states following Hurricane Milton and Helene.