BTOA seeks public feedback on plan to improve industry
The Bermuda Taxi Owners Association is seeking feedback from the public on a long-term plan it has devised to improve the public service vehicle industry.
The association believes the strategy — Connecting Bermuda, Driving Progress — will “modernise and optimise the industry”, resulting in better customer service.
A cornerstone of the plan is the creation of a central dispatch system which is expected to reduce wait times by as much as 60 per cent.
That idea was first put forward by the organisation last year.
A BTOA spokesman last week confirmed that a pilot scheme will be launched in the next few months and is expected to be fully up and running by the end of the summer.
The plan covers all public service vehicles, including airport taxis, minibuses and limousines.
An overview of the plan states: “By revitalising the PSV industry, we aim to elevate Bermuda’s transport system, support economic growth and uphold Bermuda’s reputation as a luxury destination.
“Our Connecting Bermuda, Driving Progress initiative outlines a multiphase approach to transform Bermuda’s PSV industry, centring on taxis as the primary transportation mode.
“Key improvements include a centralised dispatch system, enhanced technological integration, legislative updates, and fleet modernisation, all structured over a strategic four to seven year period.
“This optimisation will boost tourism, strengthen international business relations and create new revenue channels.
“By focusing on technology, environmental sustainability, and service standards, we aim to redefine Bermuda’s PSV services.”
The BTOA said that owners and operators would have to embrace new technology to improve standards.
The plan states: “Bermuda’s PSV sector still relies on phone-based dispatching, leading to long wait times and uncoordinated taxi, minibus and limo services.
“The lack of GPS tracking, app-based bookings and cashless payments hampers efficiency and customer satisfaction.”
The plan’s goal is to have all PSV vehicles equipped with GPS, digital meters and cashless payment systems in the next two years.
Longer-term goals include transitioning half of the PSV fleet to electric or hybrid vehicles by 2040.
“A majority of PSV vehicles are traditional, gasoline-powered, which contradicts Bermuda’s eco-friendly image as a high-end destination,” the plan claimed.
“Our goal is to support an electric and hybrid PSV fleet by 2040, bolstered by government incentives and partnerships.”
The BTOA also acknowledged that some drivers needed to improve their performance.
It stated: “Driver professionalism and accountability need improvement to enhance service quality and ensure consistency across the PSV sector.
“Mandatory driver training in customer service and local knowledge will elevate service quality and enhance the customer experience. An in-app feedback feature will ensure ongoing driver accountability.”
Also on the BTOA’s wish list is the creation of an oversight body for PSV operations to ensure compliance with regulations and that industry standards are maintained.
It also called for closer integration with the public transport sector “to streamline transitions between taxis, buses, and ferries”.
It stated that laws will have to be introduced to support PSV innovation, cashless payments and increased taxi permits.
The spokesman said: “We just want to show the public and stakeholders that we have a concept and get their feedback.”
The strategy concludes: “An optimised PSV industry can enhance tourist satisfaction, encouraging repeat visits and supporting the $400 million tourism sector.
“Reliable executive transport options will strengthen Bermuda’s appeal as a business hub, aligning with the $1.5 billion international business sector.
“Daily PSV capacity can rise to 75,000 passengers, generating increased revenue through higher ride bookings and cashless transactions.
“Expanding the fleet and increasing PSV usage will create new driver opportunities and support roles in dispatch and fleet management.
“Through technology, training and sustainable practices, the Connecting Bermuda, Driving Progress plan will build a PSV industry that meets Bermuda’s modern needs while preserving its luxury appeal.”
The BTOA has provided copies of the plan to the Transport Control Department and the Public Service Vehicles Licensing Board — but not to the Government.
The spokesman said the organisation had “no faith” in Wayne Furbert, the Minister of Transport, following a series of run-ins in recent months.
• Members of the public wishing to take part in the online survey can visithttps://btoa.bm/connecting-bermuda-driving-progress/