A million hearts to reach
Janita Burke has a lofty goal of touching one million hearts with her music this year. She got off to a strong start in March when her company, Kairos XXII Productions, released four songs aimed at “positively impacting and encouraging women everywhere”.
Ms Burke, who spent two decades in law before deciding to focus full-time on music and songwriting, intentionally put out the tracks during Women’s History Month.
Rare, Be Different, Bloom, and Thrive all carry an underlying message of growth, identity, and self-worth.
“I recognised some of the challenges, some of the limiting beliefs, some of the impostor syndrome that women still deal with,” she said. “[As a] society we recognise that, although there have been a lot of advances, there's still a long way to go. And so it was therefore fitting to release these songs of empowerment and it was appropriately timed for March.”
Each tune was born out of the Christian’s personal conversations, spiritual insight and the work of women she admires.
Her hope is that the music creates “a tribe that will leverage their tribes to share messages of positivity and hope and encouragement”.
“My big goal is to reach a million people this year with these songs. I’m not trying to be famous. I’m trying to be faithful. I really feel like I’ve been given this message and this music and I’m trying to be a good steward of it,” Ms Burke said.
“For me, the most important part is getting the message out so that people have something that will encourage them in a world that isn't always encouraging. When they find themselves in a difficult situation, when they feel like giving up, they can hear the words.”
That message is threaded through each of the songs. Thrive and Be Different were directly inspired by books by local authors: Thrive: In True Identity by Crystal Clay and Be Different: Listen Purposefully, Love Courageously, Live Intentionally by Leah Dean.
Bloom came out of a women’s conference Ms Burke attended in Barbados.
The songs hit her at unexpected times. Rare, for instance, was inspired by a tiny clutch in her hand just as she was to walk out the door to go to dinner on December 29.
“I felt the Lord saying, ‘You're rare, and I want you to let my daughters know that they're rare.’ And I started to get this download of a song. I had to stop [and] record the song into my phone. I got the chorus and one of the verses, and I went to dinner.”
She received the rest of the song on New Year’s Eve ― along with a clear mandate: “I need your focus to be on getting these songs of empowerment out for my women.”
“My aim is to connect with women so that the songs can reach the world and impact people.
“We women need to know that we are rare, we're uncommon and unique; that it's our time to bloom and that we can bloom [wherever] we're planted, [even] in difficult situations,” she said.
Be Different encourages women to “embrace” the parts of them that are unique. Thrive is about pushing past the “survival zone” and “surrounding ourselves with people who will support us and help us in our [pursuits]”.
For the most part, Ms Burke has gotten others to sing the lead. Artists from the United States, the United Kingdom, Nigeria and Ghana perform on her records.
“I’m an uncommon singer. You have to really be on the frequency to appreciate my voice,” she laughed. “It's not my dominant gift. I can sing, because it's the only way I can communicate my songs to producers.
“One of my former partners would say, ‘You have perfect pitch. When you sing this, I know exactly where to go on the keyboard.’ That's been very helpful.
“Nothing to do with me, I think it's just part of the gift of songwriting that I got. But I'm not really a singer.”
Her goal this year of producing ten songs and reaching one million people is a big one, she admitted ― especially for someone without a massive social media following or industry machine behind her.
Ms Burke is hoping her “tribe” will get her there, but with an audience that currently numbers around 2,000, there is a long way to go.
“I believe that I will make money from the music at some stage. It hasn't happened yet. I think that there is an opportunity as a songwriter to write songs for people that would sell. That's really what I am, a songwriter.”
Producing other people’s music and selling merchandise connected to songs are also ways she sees to make money.
“I haven't done that yet, but I'm exploring. In the meantime, my main goal is to get the message out. And then as a songwriter, if someone wants to use the song, then I would get royalties from that.”
She would be thrilled if a top artist asked to do a cover of one of her songs, she added.
But at the moment: “I'm a relatively unknown songwriter and producer. I don't have that much reach.”
“I've just started [and] it's in the numbers that you start to get recognition. In the meantime, because I don't have a very powerful network, and I'm not a big production company, I need to use my network and my community and my tribe to help me to get the messages and the songs out,” she said.
• For more information on Kairos XXII Productions e-mail kairos22prod@gmail.com or visit k22productions.com. Janita Burke’s songs are available on Spotify, YouTube and iTunes. Follow @kairos22productions on Instagram and Facebook