Digicel Bermuda has started selling its own Android smartphone, the Digicel DL600, in an apparent attempt to grow internet usage on the Island by making it more affordable and accessible.

The cell phone provider started selling the Digicel Smartphone DL600 this week. Customers can get the phone for free when they sign up for a one-year voice and data plan, or pay $89 for the device postpaid without a data plan. For prepaid customers, the phone will costs $129.

Digicel Smartphone DL600 is about the same width as the iPhone 5, but is slightly shorter. It features a large 3.5 inch touch screen display, the latest version of the Android OS (Jellybean 4.1), and a 1Ghz processor. The phone is also 4G capable with speeds of 7.2 Mbps.

The company says the phone is ideally suited to younger users, who want to be connected via messaging, social media, and other lifestyle and information apps, but also want style, functionality and affordability.

“This is all about bringing the amazing experience of 4G to as many people as possible. It’s about accessibility, style and affordability,” said Wayne Caines, CEO of Digicel Bermuda. “The Digicel Smartphone DL600 is a fun, fully loaded Android smartphone which empowers people to do more, play more, listen more and share more,” he added.

This is Digicel's first branded phone using the Android operating system developed by large US-based search provider Google, but not the first cell phone to wear the telecoms' brand. The first were issued six years ago.