When Bermuda College professor Barbara O’Shaughnessy first assigned her marketing class to find 101 things to do in Bermuda, there were groans of dismay all around, and cries of “there’s nothing to do in Bermuda”.Several months later the assignment to create a guide to Bermuda attractions is finished and student perception has changed greatly.“Our first assumption was how were we going to actually find 101 things to do,” said student Janae Armstrong. “Our assumption was that there wasn’t much to do.“Once we started collaborating the information, we found that actually there was more than 101 things to do.“The theme of our brochure was to find more cost efficient things to do especially with the recession going on.“With that being the main focus we found different places that people can go that aren’t as advertised as they should be.”Student Kishana Thomas-Quallo is originally from Jamaica and said she definitely didn’t think they would even find 50 things to do in Bermuda.“I was really shocked when we started our research and realised there was more than 101 things,” she said. “There were a lot of parks that I didn’t know about.“I have only lived in Bermuda for five years, so a lot of stuff really surprised me.“I liked the Dockyard stuff because it is closer to my home, such as the Commissioner’s House and Fort Scaur. In the summer time me and my husband are going to do all the free stuff.”The project included a visit to a printing shop, and projects were printed up professionally.Groups presented their work in different ways — through traditional brochures, annotated maps and websites.Some of the students were so inspired by the project they are now looking at potential careers.“I would be interested in looking at graphic design as a career,” said Catarina Rocha. “I found that part really interesting.“I knew there was a lot of things to do in Bermuda but I didn’t know exactly what and I didn’t know about the free stuff.“It was interesting to know more about Bermuda. I believe the historical things should be promoted more.“Tourists come down to Bermuda thinking about beaches but they don’t think about historical side of things. Maybe local vendors like Art Mells Spicy Dicy cafe could be promoted more.”Shawn Trott said his group took a different approach by grouping their information by parish.“We mainly focused on five categories — restaurants, parks and beaches, historical sightseeing areas and the main sites. We looked at each category within those parishes.”Allison DeMello, who plans to study marketing at university, said her group opted for a more high-tech approach.“We figured that everyone likes brochures,” she said. “When tourists come to Bermuda they have their iPhones, Kindles and whatever latest technology they have. Often they forget their brochures at the hotel.“We figured they would know our website, and go there and find the top 100 things to do.“We incorporated everything from the brochure and then we took some nice pictures of our group around the island.”Dr O’Shaughnessy first came up with the idea when she saw a similar marketing approach in California and thought that the ‘101’ model could work for Bermuda.“These students represent the future of tourism and their fresh approach and obvious enthusiasm for Bermuda is invigorating,” she said. “The pride with which they have attended to the details of what Bermuda has to offer speaks to the encouraging prospect of tourism’s future success.“The students presented their brochures to the Bermuda Department of Tourism’s promotional services for their feedback.“I thought they should hear something from this segment of the community.“I think they were very interested. They were not aware of a few little places that the students mentioned.”Dr O’Shaughnessy said the Bermuda Department of Tourism appeared to be very impressed and gave the students some tips for improving their final products.Now, she said, some of the students are thinking of marketing their brochures in the real world.“I was very pleased that the final product was that good,” said Dr O’Shaughnessy.