The Hamilton Princess & Beach Club is to be the backdrop for a fashion shoot for US clothing brand Lilly Pulitzer.

A spokeswoman for the hotel said its infinity pool and Southampton beach club will feature in the fashion brand’s next shoot — its first in Bermuda.

The images will be highlighted on LillyPulitzer.com and the upcoming Lilly Pulitzer catalogue.

The two brands will also partner for a VIP sweepstakes, offering winners a four-night stay at the Hamilton hotel and a $1,000 Lilly Pulitzer shopping spree.

“Behind the scenes video will also be shared on the brand’s website and on YouTube.

“This is the first time Lilly Pulitzer has shot on location in Bermuda.”

The Hamilton Princess spokeswoman added that the hotel’s pink exterior, combined with Bermuda’s pastel homes and turquoise water made the island a natural location for the beach-themed printed collection.

The resort wear brand features hand-painted prints inspired by coastal locations like Bermuda.

The latest collection includes shift dresses, flowing tunics and rompers.