Street. Sail On, which sells everything from funky clothing and beachwear to sunglasses and windsurfers, has opened another store. Owner Mr. Hugh Watlington said he never planned to expand. But a prime retail space in the Washington Mall on Reid Street became available. "We saw the space and thought the windows were great,'' he said. "So we checked into the possibility of renting it. And here we are.'' The new store opened for business on November 26, 1994. "We've had a good response so far,'' said the Reid Street store manager, Ms Lisabet Outerbridge. "People like the new shop.

It's very open and it has a comfortable atmosphere.'' The store is also well-suited for people who are rushed for time, she noted. "Business people may run in to buy a gift and we know the stock so we can help them do it fast,'' she said, adding that Reid Street seems to be a popular and accessible local shopping area. The new store has also given the old shop great exposure, said Ms Outerbridge. "People see our merchandise and they want to see more so we send them down to the other shop.'' Said Mr. Watlington: "It's amazing how many locals never knew about us. The new store has definitely helped to expose us.'' While Sail On has always been popular with both locals and tourists, the clothing in the Reid Street store is more geared toward the local market, said Ms Outerbridge. "Bermudians like their clothes and I feel we need to compete with the other clothing stores in this mall. I want our gear to have a funky sort of appeal,'' she said. "We've already brought in some cool sweatshirts and we have the new No Fear sportswear and apparel line.'' Mr. Watlington said he wanted to bring in some new wares. And the expansion has allowed him to do so. "We didn't have very much room left in the basement (of the Walker Arcade),'' he said, "so the new store has presented us with a great opportunity.'' Helly Hanson, a quality line of Norwegian outdoor wear, has been brought in especially for the new store. As well, new designs have been created for T-shirts and sweatshirts in the Reid Street shop. Also Sunny Caribbee, which was an extension of Sail On in the Old Cellar, has been closed down and moved to the Reid Street location. "So far, Sunny Caribbee has been doing well up here. People really like it,'' said Mr. Watlington. "And it will be carried in the new store exclusively.'' Sunny Caribbee is a line of Caribbean goods including hot sauces, jellies, curry and piquante sauces as well as shampoo and conditioner, bath gels, Island soaps and perfumes. Said Ms Outerbridge: "Sunny Caribbee is an excellent line. People like it and by selling it, we're supporting the Caribbean Islands. "We want to support Bermuda businesses as well,'' she added. "And we plan to bring in items like Outerbridge's sherry peppers and Lighthouse Tea Room tea. "Eventually, we want to put more in this shop. But we're limited at the moment because we don't have a lot of hanging or folding racks. "Also, we want to take our time to ensure what we carry is what people really want,'' she said. Mrs. Penny Watlington and Mrs. Susan Sickling are the buyers for both stores, noted Ms Outerbridge, who will be going on her first buying trip in January. "I'm in training right now,'' she said. "But I have the best possible teachers.'' She added: "It's great fun and I'm really excited about the new store.'' PHOTO SAIL ON CREW -- (from left)buyer, Mrs. Penny Watlington, owner Mr. Hugh Watlington and manager, Ms Lisabet Outerbridge in the new Sail On in the Washington Mall on Reid Street.