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The customer is the most important asset at Lindo's

Before Harry Lindo died in June, he was pleased with the way his children were running the business he started.

Lindo's market has grown from humble beginnings as a one-room barnyard meat store into a supermarket that today operates on the basic belief that treating customers kindly is a virtue. This feature is complimented by its location in Devonshire, away from the hustle and bustle of Hamilton.

At Lindo's, the customer is the most important asset. "Losing my father-in-law was a great loss,'' Giorgio Zanol says, "but he was pleased to know that some of his eight grandchildren got involved in the business. We are all thankful to him.'' Mr. and Mrs. Lindo's three daughters, Marilyn Zanol, Cassie Moniz, and Sharon Smith and their husbands Giorgio, William, and James have forged a work team that has seen the business expand from 500 to over 35,000 square feet.

Now they are passing that legacy on to their children.

Grandchildren Chris Smith and Andre Zanol are training at the store to be office managers, and both agree it was inevitable that they would find themselves in the family business.

"Ever since I was in school I had it in my mind to come into our family business,'' 23-year-old Andre says. "But it was only after I finished university that I really made my final decision.'' Chris, 21, agrees.

"We've always been a part of the business from packing groceries to working in the warehouse and we both feel obliged because we have seen our parents work hard,'' he says.

Andre's father Giorgio, who has been the general manager at Lindo's for more than 25 years, says that it is refreshing to see the new generation coming on board. Fabrizio Alvera, the most recent family member to join the team, is married to Cassie and William Moniz's daughter.

Mr. Zanol says he sees the business becoming more sophisticated and plans are already underway to introduce scanners at the checkout counter for more efficient service.

"We're not perfect but we are always striving to be better. But more than the new ideas or the technology, we are looking for our staff to maintain the high standards our customers have grown accustomed to,'' he says.

"In that way we can pay my father-in-law (Harry Lindo) the most fitting tribute by making Lindo's into the best supermarket in Bermuda.'' THREE GENERATIONS -- Shoppers on any given day could meet any member of the extended Lindo family that has now spanned three generations working on the supermarket floor. From left to right are little Joshua Alvera, his father Fabrizio, Cassie and William Moniz, Sharon and James Smith and son Chris, Mrs.

Marion Zanol, Marilyn and Giorgio Zanol and son Andre.