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BERMUDA | RSS PODCAST

Corporate exploitation leaves a bitter taste

‘Bitter Seeds’Saturday, 2pm at BUEIAt times painful, uplifting, anger inducing, and consistently thought provoking, the third film in Micha Peled’s Globalisation trilogy is probably his best.‘Bitter Seeds’ continues the story begun in ‘Store Wars’, which focused on the impact the opening of a new Wal-Mart had on a community in Virginia. The thread was picked up in the second film, ‘China Blue’, which looked at the working conditions of the women who make the jeans sold in stores in the US.In the third part, Peled focuses on the Indian farmers that produce the cotton and the spate of suicides that followed the arrival of US company Monsanto Co into their lives.Persuaded by the bioengineering company to use its genetically-altered and more expensive seeds, the largely ill-educated farmers of central India step away from the practices of a lifetime and pay heavily for it.Poorly suited to the environment of the Indian subcontinent the new seeds fail, the farmers lose their homes and land, and in a country where shame is unthinkable, there is only one way out.The heartlessness that the corporate executives display when justifying their actions in pushing their super seeds is truly breathtaking and so lacking in humanity as to be almost unbelievable.And yet, should this be surprising?Corporate culture has long been about the bottom line, where individuals, especially ones so easily exploited, are rolled over in the avaricious scramble for greater profit.While any reasonable person’s conscience will be pricked by the story contained in the documentary, the question that must ultimately be answered is, why do we let it happen?Here then is the nub of the matter. Watching ‘Bitter Seeds’ will make you uncomfortable; it might even make you want to march down Front Street and attack the nearest suit-wearing executive.However, projecting those feelings of guilt and anger onto someone else ultimately masks the real issue, and raises the question: Has society’s humanity been sucked out to such a degree by our own selfish desires, and constant exposure to suffering, that it has resulted in a situation where 30 seconds after watching this film we will have moved on to the next thing with little thought for what we have just seen?Peled’s genius is in creating the thought-provoking. His legacy will be if his films change anything.The winner of two awards at the International Documentary Festival Amsterdam, ‘Bitter Seeds’ is a must-see this week.Just be prepared to leave feeling angry and guilty, for ultimately, we are all to blame.