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Duffy gets on board with Drive for Change

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Endorsement: From left, Sarah Lagan, senior reporter for The Royal Gazette who leads the paper’s Drive for Change campaign, Flora Duffy, Bermudian champion triathlete, Lara Smith, owner of LDA Multimedia, and Rajan Simons, digital content specialist

Bermuda’s triathlon hero Flora Duffy threw her weight behind The Royal Gazette’s Drive for Change road safety campaign yesterday.

Duffy, a two-times world triathlon and Commonwealth Games champion, has agreed to also become a champion for the campaign.

She said: “I support Drive for Change because serious road crashes can put an end to your dreams.”

Duffy added that the campaign was a “worthwhile cause” that she was delighted to support.

Duffy joined Bermudian Nahki Wells, striker for English Sky Bet Championship football team Queens Park Rangers, as a backer of the bid to cut the island’s grim toll of death and injury on the roads.

She took time out of her busy schedule for MS Amlin World Triathlon Bermuda to appear on camera as part of a video project being prepared by Drive for Change.

Bermuda has one of the highest roads death and injury rates among Organisation for Economic Co-operation and Development countries.

Drive for Change is lobbying for speed control technology, including speed cameras, and improved training for new road users.

The campaign and its partners at A Piece of the Rock also pushed for the introduction of roadside breath-test checkpoints, which started last year.

A spokeswoman for Drive for Change said: “Having Flora Duffy on board is a great win for the campaign and for road safety as a whole.

“We hope that by having inspirational figures like Flora and Nahki championing the cause, the community, especially our young people, will sit up and listen to the message and the culture will begin to change.

“Too many people are needlessly dying and being injured on our roads and we believe that with a unified effort, including the Bermuda Road Safety Council, the Bermuda Police Service, other emergency services and anti-substance abuse charity Cada, we can reverse that trend.”

Drive for Change, The Royal Gazette’s road safety campaign