Like millions of women around the world Mia Page Gregory has been humming Miley Cyrus’ hit Flowers.

The song, which was released last month after a bad break-up between the singer and Liam Hemsworth, includes the chorus:

I can buy myself flowers

Write my name in the sand

Talk to myself for hours

Say things you don't understand

The song is meant to be empowering for women, and broke records when it earned 96,032,624 plays on Spotify during its first week. It’s also left men muttering on social media: “Ladies, do you still want flowers for Valentine’s Day?”

“Flowers has become our theme song around here,” Ms Page Gregory said. “Women are not waiting for a significant other to buy them flowers. They are putting self-care as a priority. I just bought a bunch of tulips, and I sometimes buy flowers for other women – or chocolates, if I am going to their house.”

She and her husband have been married for six years, and plan to go out to dinner tonight with their four-year-old son.

Ms Page Gregory runs eco-friendly beauty care shop, Cassine. With Valentine’s Day in mind the Reid Street store is selling a “lover’s kit” full of playful items such as sex oil.

“I would say it is very popular,” she said. “It is clean so it is not synthetic. We also have shower steams and some really cute Valentine’s Day inspired jewellery.”

People have buying flowers for Valentine’s Day all month, at Flowers by Gimi.

“It is mostly men buying the flowers right now,” said Gita Blakeney Saltus, who owns the Front Street store with Gary Saltus, her husband of 19 years.

Despite their business, the couple will not be exchanging bouquets themselves.

“We don’t get caught up in Valentine’s Day,” she said. “My husband expresses love with flowers throughout the year.

“My ideal Valentine’s would be just a cosy dinner for two with a lovely bottle of our favourite wine or champagne. We like to pause and reflect on ourselves as a couple and have a moment of tenderness between the two of us. Life is very busy. We are thankful for our relationship and our love.”

Tomika Smith thinks giving flowers on Valentine’s Day is still a good way to impress a girl.

“Girls still want guys to buy them flowers, but we are living in a time when a woman can buy her own,” said Ms Smith, owner of Private Rendezvous Bermuda, a company that organises romantic “experiences and intimate gatherings”.

Ultimately, she said, what’s most appreciated is that the person put in the effort.

“You can do something romantic that does not necessarily involve rose petals. There have been times when I have been at the park and observed a couple take a blanket and a bottle of wine out of the car. The couple just sit on the grass and watch the sun go down together.”

Among her many packages on offer is one where Ms Smith glams up hotel rooms with rose petals and candles.

She joked that her own ideal Valentine’s Day would be a busy one.

“Personally, I like something with a romantic dinner,” she said. “If I had someone make me dinner instead of going out, that would be even more special. I am single, so if anyone wants to make me dinner, it is not too late!”

Trumae Charles of Island Beauty Addict loves getting flowers but her ideal Valentine’s Day would involve her passport.

“It would be a trip to somewhere where I get to relax and eat some good food and pamper myself,” she said.

The company has a special on couple’s massages today.

Doreen Williams-James of Wild Plants and Herbs agrees that roses are nice to receive but a more practical gift, like chocolate, can be better. Her ideal Valentine’s Day is a picnic basket and blanket in the park with nice company and scenery.

“You can’t eat flowers,” she said.

She’s offering custom gift baskets with a range of vegan treats made with wild plants and herbs and a massage candle from Natural Vibes Bda.

“When you light the candle the wax is very warm,” she said. “You can pour the wax onto your skin. It does not burn and gives you a nice, warm feeling. We also have herbal bath mixtures and herbal teas.”

The 5 Love Languages, a book by Gary Chapman, says that people give and perceive love through words of affirmation, quality time, gifts, acts of service or physical touch.

“If her love language is receiving gifts, she is more likely to appreciate the flowers,” said Letitia Washington, who writes romance novels under the pen name Brooklyn Knight.

“My love language is ‘words of affirmation’. I don’t need flowers, I need to hear words like ‘Honey, that was such a great meal’. Women like flowers, but if guys understood their woman’s love language and spoke that on Valentine’s it would be more effective.”

Her most recent novel, Who Stole the Cookie from The Cookie Jar?, was released last month. In reality, she is more “whatever” about Valentine’s Day.

After three children and 17 years of marriage, her husband Troy Washington “is very intentional about creating time for [them]”.

“I think that is important. We protect our time together, and that keeps the spice in our relationship.“