Bermuda Cricket Board honoured at ICC awards
The Bermuda Cricket Board won two awards at the two-day International Cricket Council Americas conference in New York.
BCB’s efforts to establish the World of Americas Cricket website to promote the sport in the region led to bringing home the ICC Digital Fan Engagement of the Year award. For launching the Bermuda Premier League, the BCB received the Getting on the Front Foot award.
Established by Cal Blankendal, the BCB executive director, the website gives the ICC Americas members outside West Indies more visibility.
“It is a site I created to give the Americas region a larger profile,’’ Blankendal said.
“As an emerging region outside of Cricket West Indies, there are many members where football is the primary sport [Mexico, Brazil, Argentina].
“To give more visibility, I thought it would be best to create a platform similar to the NBA and MLS, where all members are listed for easy access.
“This gives each member a more visible profile, creates new networks and cross-marketing opportunities.”
Blankendal shed light on how the Front Foot accolade, presented to him by Dan Migala, co-president and chief revenue officer for Legends IQ at the conference held on Tuesday and Wednesday, came about.
“The BCB also won the Front Foot Award for being an innovative leader in the Americas region,’’ he said.
“This was for the launch of the Bermuda Premier League by Steven Douglas [cricket committee chair, assistant secretary/treasurer].
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