A popular Pembroke bakery where armed robbers struck on the eve of Good Friday stood strong over the Easter weekend.

Owners of the Cake Shop on Curving Avenue shared via social media that they would be open for business on Saturday regardless, adding: “Stop by and show some love.“

The shop was undaunted in spite of getting hit on “one of our busiest days of the year”.

The post online added: “We want to thank all of you that have expressed your heartfelt concern and sincere compassion to us all at The Cake Shop.”

Police Commissioner Stephen Corbishley said in a Facebook post that he had called on the “great Bermudian business” in the wake of the “dreadful” attack, in which merchandise was taken as well as money.

The bakery had a busy day’s trade on Thursday when two men, said by police to be brandishing firearms, entered at about 4.40pm.

The two, both with their faces covered, demanded cash and are believed to have fled the scene on a motorcycle.

The shop’s statement online publicly thanked staff for their strength, adding: “We wouldn’t be here if it wasn’t for them and all of you.”

It was the island’s first armed robbery in two months, after a man with what appeared to be a handgun struck at GameTime in Somerset on February 2.

There were no injuries reported.

Mr Corbishley said he had spoken with two female employees who were at the front desk.

He said he felt the troubling experience would stay with staff “a very, very long time”.

Mr Corbishley added he had spoken with the manager and “the upset I could feel in his voice was palpable”.

“It’s not the money,” Mr Corbishley said. “It’s the fact that they were targeted – people in the community in which they provide a service targeted them.”

He condemned the “blatant lack of care and audacity” in the robbery and said he was confident those responsible would end up before the courts.

Mr Corbishley added: “They are back to work today serving the community.”

Police described one of the suspects as 6ft 2in tall, of slim build, light complexioned and wearing a black hoodie.

The second suspect was said to be 5ft 3in, stockily built, also wearing a black hoodie.

Anyone with information was asked to call the Criminal Investigations Unit on 247-1744, the main police number 295-0011, or the independent and confidential Crime Stoppers number, 800-8477.