A Madison Avenue agency specialising in travel and lifestyle public relations has taken over as image maker for the Hamilton Princess Hotel.

Laura Davidson Public Relations was listed by Forbes magazine last year among “America’s best PR agencies”.

Industry publication O’Dwyer’s announced on Tuesday: “Accounts in Transit: LDPR Adds Bermuda’s Hamilton Princess & Beach Club”.

The announcement stated: “The agency will handle all media relations and press engagements for the property, with a focus on travel, trade, art, culinary and lifestyle.

“Known locally as ‘The Pink Palace’, the 400-room hotel first opened its doors in 1885.

“It has an art collection featuring works by such artists as Matisse, Warhol and Picasso, and served as the official host of the 35th America’s Cup in 2017.”

Hamilton Princess just last month broke ranks with its PR and reputation manager Sian Blackmore, who had been with the hotel for four years.

Ms Blackmore owns Small Fry PR, which she founded in 2018.

LDPR describes itself as a dynamic public relations company focused on travel and lifestyle.

Based in New York City, with teams in Chicago, Los Angeles and San Francisco, the company says it renders a highly personalised service that delivers exceptional return on investment.

The company says it has a family of loyal clients, a go-to network of media and influencers and the finest reputation in the business.

O’Dwyer’s promotes itself as being the inside news of public relations and marketing communications.