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Changing the game

Norman Mastalir, the head of the Fairmont hotels in Bermuda, is leaving after 13 years. (Photo by Glenn Tucker)

The Royal Gazette carried two lead stories on successive days featuring the outgoing general managers of the Fairmont hotels in Bermuda.The timing was more by accident than by design, but given what Norman Mastalir, Fairmont's Bermuda head and the chief of the Fairmont Southampton Resort, and Jonathan Crellin, the head of the Fairmont Hamilton Princess, had to say, it was worth it.This newspaper has traditionally opposed casino gambling, but Mr Mastalir's main point , that Bermuda tourism needs a “game changer” is indisputable, especially in the winter months.Mr Mastalir went on to say that casino gambling should be studied further, and that is correct. No option that could improve Bermuda tourism should ever be taken off the table. There may come a time when casino gambling makes sense.But Mr Mastalir is right. Bermuda hotels cannot survive on 20 percent occupancies in the winter months and golf alone is not enough. Certainly, ideas like making the Island an international arbitration centre and encouraging more business meetings make sense, provided the economics add up. But Mr Mastalir is right to say that the Island needs a unique selling point, or points, for the winter months which are not weather dependent.Mr Crellin's ideaswere also well taken. He is right that Bermuda's main competition is not the Caribbean, at least from a seasonal point of view.Instead, Bermuda competes with places like the Hamptons in New York and Cape Cod, Massachusetts for summer visitors. Because Bermuda is an Island and semi-tropical, this is often forgotten, but Mr Crellin is right. Since the Northeast is the Island's main market, it is right that Bermuda is trying to attract the same people who consider going to East Coast resorts for the weekend or for long breaks. The major difference is a two hour flight as opposed to a two-hour drive.Mr Crellin also echoed Mr Mastalir in saying the Island needs a change to put itself back on the map. What was also clear from the comments of the two men is that Bermuda has to focus even more on quality service and giving visitors what they want, and not what we think they should accept. Until Bermuda makes that its guiding principle, it will not succeed.