Yesterday, this newspaper called for shock tactics to be used to address our behaviour on the roads in the wake of five deaths in as many weeks.Today, on this page, Joseph Froncioni, a former chairman of the Bermuda Road Safety Council, says: “Speed cameras and a marked increased police presence on the roads would go a long way to solving our problem.“It’s high time our leaders get down to work and do the right thing for the people of Bermuda.”In the OBA’s reply to the Throne Speech in 2011, they said: “Mr Speaker, an OBA Government will bring order to Bermuda’s roads. Bad driving habits, speeding and drunk driving are commonplace.“We would strengthen the police presence on the roads and activate more speed cameras. We also support Government measures to expand the use of breathalysers, increase penalties for drunk driving and impose DUI education for all disqualified drivers.“Our roads have become highways for the disrespectful and the reckless. They don’t have to be that way. We can fix it.”It is not quite shock tactics, but the measures described would be a very significant step in the right direction and would undoubtedly have a big impact on reducing road accidents.However, punitive measures should run alongside other measures such as education and shock tactics that get across the real, horrifying effects of accidents.The OBA’s first Speech from the Throne takes place on Friday with the Budget due to come shortly after.While we know money is tight, what is the price of a life?